Federally incorporated in Canada in May 2002, VoX International Inc. quickly became a leader in providing a wide range of sales and marketing solutions for all facets of the travel and tourism sectors. By providing personal, innovative and results-driven solutions in a timely and cost-efficient manner, VoX now sets the standard within the marketplace.
The VoX team is comprised of travel and tourism industry professionals with expertise in many related areas, providing VoX clients with the highest level of service and creativity. The VoX team has a global edge with multi-lingual staff providing services in many languages including, English, French, Spanish, German, Polish, Portuguese, and Italian. VoX International Inc. head office is conveniently located at Yonge and Bloor in downtown Toronto, the heart of the business community and is within easy access of public transportation and parking. VoX head office is supported by regional staff based in Western Canada & Quebec.
We at VoX are a team of destination marketing specialists who pride ourselves on creating meaningful results for our clients. Not only do we provide leading marketing initiatives, communications strategies, and unforgettable events, we are also storytellers, and ones who have proven successes throughout the travel industry.
We have created a corporate culture that attracts the best in the industry with hands-on experience marketing some of the most exciting destinations in the world for Canadian travellers. As a result, our reputation as an industry leader speaks for itself.
I have been in the tourism industry for many years, starting off booking executive and corporate travel but quickly moving to Sales at SkyLark Holidays, an amazing tour operator. The love of sales and marketing took over and I have been proud to have worked for some of Canada’s most successful and respected tour operators and retailers including American Express Travel, Adventure Tours/ITH/Signature Vacations and Canada 3000 Holidays. I have worked in retail, tour operating, MICE and airline experience… so, I guess it is safe to say I am the Voice of Experience of VoX!
My job at VoX is to develop effective plans for our clients with our VoX account teams and find new business for the firm. I am very active in many industry associations, including being elected as President Skal Canada and President Discover America Canada. I really enjoy being on advisory boards for the Tourism and Hospitality Programs at Canadian Colleges and Universities to help lead the next generation of tourism professionals.
I enjoyed many years in the airline industry, as well as working for a number of tour operators in inside sales and administrative roles working with teams across Canada, Europe and South America. This included supporting sales activities, budgeting, reporting, as well as planning, organizing and executing small and large events.
As VP Client Services I am responsible for Finance, Administration, Client Services and Event planning at VoX. I direct the administrative support staff and I work closely with account managers to provide excellent customer service. I plan and organize sales missions and events for our clients.
MICHEL LAPOINTE (MIKE)
Executive Vice President
USA Division &
As a founding member of VoX International, I have established a strong background in negotiation, operations, revenue management, partnership development and distribution. Having held senior roles within the Apple Leisure Group, and Canada 3000, as well as my experience and knowledge of the hotel industry in the Caribbean and Mexico, I’ve contributed to VoX’s significant growth and development since its inception. Previously, I’ve held roles as Vice President of Product Development and Destination Services for Canada 3000 Vacations, helping lead the company to become the country’s second largest airline and tour operator during my tenure. My responsibilities at VoX are leading business development, and exciting opportunities for expansion in a variety of sectors. I’m also multilingual in English, French, and Spanish.
I bring over 20 years of experience combined with positive energy, enthusiasm and sense of fun. Plus, strong sales, communication and interpersonal skills. I get the travel trade educated and excited about the opportunity and all there is to see and do in Australia.
CHRISTINE de GUZMAN
Over 7 years in accounting. As Accounting Manager my responsibilities include accounts receivable and payables, including expenses, billing as well as budget balancing for all VoX clients.
Public Relations Account Executive
I have been fortunate to grow my career in the travel industry over the last 10 years in both my home country of the UK and here in Canada, beginning with roles in inside sales at luxury tour operators and most recently expanding my skills in destination marketing and partnership management at a social enterprise based boutique Inn on Canada’s east coast.
My role at VoX International includes monitoring media coverage, planning familiarization trips and conducting PR activities for clients.
Meetings & Incentive Travel
I have held numerous positions in the travel industry including Group and Sales Planning for major Canadian tour operators, leisure sales and MC&IT, both sales and meeting planning.
As the MC&IT Account Manager, I primarily work on Hawaii Tourism Canada account ensuring the brand are well recognized within the Canadian market.
Proud to be celebrating over 30 years of successful sales and marketing experience, primarily in the travel, tourism, and hospitality industries. I am responsible for strengthening relationships with the various tour operators, online travel agencies, strategic agency and airline partners by organizing strategic marketing plans and training for Experience Kissimmee.
After 15 years of working in the field of PR, advertising and digital marketing in Latin America, I turned my passion for travel into a second career when I moved to Canada. I became an international travel agent to help clients fulfill their dreams of exploring new countries through amazing leisure experiences. I also worked as a sales representative for the Krystal Hotels and The Hilton in Puerto Vallarta. Currently I am an account manager for VoX international in Western Canada.
Public Relations Manager
My passion for travel recently took me to London and back where I worked for two years at VisitBritain, hosting media from around the world on press trips. Since returning, I’ve continued to work in travel PR on clients including Booking.com and Discover Los Angeles. My current role at VoX is to turn opportunities into exciting stories through effective media relations and campaign strategy for the Massachusetts Office of Travel and Tourism and Experience Kissimmee.
The Beaches of
Fort Myers & Sanibel
For the last 16 years I have represented some amazing destinations, hotels and attractions. I work closely with the travel trade industry, consumers, airlines, as well as the media and mice market to build awareness and increase arrivals to The Beaches of Fort Myers & Sanibel
German National Tourist Office
After studying British and translation studies in America, I worked with a highly renowned language tour operator in Germany where I spent more than five years working as a manager in marketing and sales to promote several destinations worldwide for language and educational travel. Spending a few wonderful years in beautiful British Columbia, I then moved to Toronto to turn my passion for Germany into a profession. My current role with VoX International Inc. is to market Germany as an amazing and diverse destination to Canadian travellers.
I’ve spent almost my entire career in Marketing, from a small family company to the Ministry of Tourism in Mexico where I’m originally from. Most of these years in marketing, I’ve been dedicated to the tourism industry in both private and public sectors. The past five years I have been working in destination rep firms, both in Mexico and Canada working with clients such as TravelNevada, Visit San Antonio, Simon Shopping Destinations and the Aruba Tourism Authority. I’m fluent in Spanish, English, French and Catalan. Currently I’m working with Travel Texas and Hawaii Tourism Canada.
The majority of my career (over 20 years) was spent in the sales and marketing departments of one of the largest and most respected tour operators in Canada. Additionally, I have had 6 years advertising agency experience, and am very familiar with client relationships, sales and marketing practices. I now happily manage three very unique and varied accounts for VoX international (Tourism Australia, Massachusetts Office of Travel & Tourism and Discover The Palm Beaches).
Déléguée commerciale – Québec
Account Representative Québec
I have been in the tourism industry for over 25 years. Fluent in French & Spanish. I represent all of VoX’s clients in the Québec market, promoting their products by organizing various sales and marketing activities and by working closely with all the travel trade and media stakeholders in Québec.
I have a background in Hospitality and have successful obtained Certifications from George Brown College and Le Cordon Bleu Ottawa. I have completed Humber College for Business Management and have since held administrative positions within the Fashion, Printing and Business Industries. At VoX I maintain the efficiency of daily office operations while providing administrative support to all accounts.
Marketing Production Manager
Over 15 years in the travel industry as marketing, sales and office management. As Marketing Production Manager, I plan and execute promotional activities related to all marketing programs including web design, tradeshows and creative advertising for all VoX clients.
Public Relations Director
Dynamic senior marketing and public professional with more than 20 years’ experience, specializing in tourism and hospitality. Develop and undertake creative and results driven PR and Marketing campaigns for agency clients.
Sales & Marketing Coordinator
I held positions in PR and online editing at various agencies in Berlin, Germany. As a graduate of Vienna University, I obtained a B.A. degree in Theater, Film and Media Studies. At VoX, I assist with planning and execution of all events, show registration and provide support to the Account Director of the German National Tourist Office in Toronto.
Senior Public Relations Manager
I have worked in the Public Relations industry in India and Canada representing luxury hotels and destinations for the past 8 years. Recently I managed the National PR and Marketing for destinations such as San Francisco Travel and West Hollywood Travel + Tourism Board. My role at VoX International includes media relations and PR for Hawaii Tourism Authority and Lee County Visitor & Convention Bureau.