Careers at VoX

 Public Relations Account Manager

Responsibility:

Working closely with assigned Account Directors, the Public Relations Manager is responsible for developing and implementing effective communication and media relations strategies for VoX tourism and hospitality clients. A key responsibility is working directly with traditional and non-traditional media outlets as well as influencers to generate positive publicity and build social media presence in Canada for client accounts.

 Job Requirements:

  • Research, write and distribute press releases, newsletters and other communications vehicles.

  • Pitch, plan and co-ordinate press trips (individual and group fams), live remotes, blogger events, media marketplaces, media and sales missions and other promotional events.

  • Conduct proactive media outreach to identify editorial opportunities, research and pitch potential story ideas and follow up to secure placements.

  • Co-ordinate all requirements for client consumer and media promotions including development of themed prize trips, oversee execution and produce wrap-up reports.

  • Evaluate opportunities for potential partnerships and sponsorship’s on an ongoing basis.

  • Manage program budgets for assigned accounts and maintain accurate, timely accounting practices.

  • Monitor, analyze and communicate public relations results.

  • Monitor media coverage/placements, complete required client ROI reports and calculate PR value of client articles

  • Handle media and client related requests in a timely and professional manner.

  • Collaborate with Account Directors to align activities and bring PR expertise, recommendations and support to their client’s initiatives.

  • Keep up to date on the different client destinations, media landscape and contacts, as well as social media and online opportunities.

  • Monitor and assess market news and top stories, including trends in the hospitality and tourism industry and competitor activity.

  • Assist with maintaining agency media lists and develop customized lists for specific projects when required.

The successful candidate must have the following qualifications:

  • In-depth knowledge of the Canadian travel industry as well as travel trade and consumer media

  • Degree in Communications and or Public Relations

  • Excellent written and verbal communication skills in English (French, Spanish an asset)

  • Team player with excellent interpersonal skills

  • Advanced knowledge of MS Office programs

  • Proficiency in PR monitoring tools


Please forward your resume with salary expectations to vox@voxinternational.com  or fax to (416) 935-0939.  No phone calls please.

We thank all applicants for their interest, however only qualified candidates will be contacted for an interview.