Voice of Experience

Case Study

Québec Travel Massive Event

Qubec TravelMassive Case Study Hero Image_TQ-011968.jpg

Travel Massive Fall for Québec event took place Thursday September 29, 2016 in Toronto with the overall goal of building awareness for the destination.

The itinerary included: networking reception with travel media, open mic with Travel Massive members, and a destination update from Gillian Hall, PR Manager.  Three regional partners from Québec contributed prizes for the event.

VoX was responsible for all aspects of this event including venue selection, budgeting, food and beverage planning.

Following the highly successful event, an estimated reach of 158,829 Canadians was determined.



Travel Massive Fall for Québec event to build awareness for the destination.

Result: Estimated media reach of 158,829 Canadians.