Voice of Experience
 

CASE STUDY

Can’t Skip Portugal 2017 – Canada Workshops

Portugal Case Study Hero Image VisitPortugal_Natureza_SerraSintra_YvesCallewaert.jpg

The Portuguese National Tourist Office (PNTO) Workshops took place October 18 – 19, 2017 in Montréal and Toronto. The objective was to showcase and update Canadian tour operators, media and travel industry professionals to the destination. A delegation of twenty-six organizations travelled to Canada for these exclusive events. Representing various sectors of the tourism industry, these organizations educated the travel industry and media on the country’s products and services and developed business relationships. Four airline partners were also incorporated into the events.

The Itinerary included: a product marketplace, VIP luncheons for travel trade and media partners, one-on-one appointments with invited tour operators/travel partners/media, networking reception, press conferences & radio interviews.

Press conference with Secretary of State for Tourism – Dra. Ana Mendes Godinho;  Ambassador of Portugal to Canada & Consul General of Portugal in Montréal & Toronto.

Keynote speaker – Dra. Ana Mendes Godinho, Secretary of State for Tourism & Destination Update -  William Delgado, Country Manager

VoX was responsible for all aspects of the workshop mission including venue selection, budgeting, creative for invites, translation, photography, audio visual, themed food and beverage planning.

The VoX team created the PowerPoint training presentations for the events. VoX managed the invitations for all trade guests and handled RSVP’s. A supplier directory in French and English was produced which included information on the partners from Portugal. VoX arranged media coverage for all events. Wrap up report produced for PNTO.

New partnerships and tour packages to Portugal were developed as a result of the workshop. Media coverage over $100,000 in trade media generated.

 

HIGHLIGHTS

Showcasing destination highlights to Canadian tour operators, media and travel industry professionals.

A delegation of twenty-six organizations travelled to Canada for exclusive events.

Result: New partnerships and tour packages to Portugal were developed as a result of the workshop. Over $100,000 of media coverage generated.